Genagricola: a tailor-made event for the official presentation of the new CEO
In a world full of events, when one of our customers asks us for an original formula to communicate an important news to the press, we try to study a "tailor-made" event that stands out.
For the official presentation of Igor Boccardo, new AD Genagricola S.p.A. - a company of Generali Italia Group - we thought of the Central Station of Milan as a symbol of the beginning of a new journey. A winning choice, which combined a formal moment with conviviality, obtaining a positive response from all the journalists present.
